Inathi Financial Services (Pty) Ltd, operating under the trade name INATHI FIN, was established in 2016 as an operational and investment holdings firm with diversified interests in seizing business opportunities across various sectors.
Our core mission is the pursuit of sustainable growth and financial stability, with a steadfast commitment to delivering enduring value to our esteemed clientele. This dedication is underpinned by unwavering adherence to the highest standards of integrity and professionalism.
Our Company DivisionsInathi Fin Journey
From humble beginnings to a trailblazing financial services provider, Inathi Financial Services has charted an inspiring journey of growth.
Inathi Financial Services (Pty) Ltd, also known as INATHI FIN was founded in 2016 to serve as an operational and investment holdings company with varied active interests in acquiring business opportunities in various sectors.
Our primary objective is to pursue growth and financial stability, which is centred around long term value to our clients while maintaining high standards of integrity and professionalism. We strive to create an environment that encourages growth and develops skills to empower and promote our employees, the market, and communities. We endeavour to give back to our communities in which we work and live, by being forward-thinking in how we conduct business and promote empowerment as a level-one B-BEE contributor.
The lessons we have learnt from obstacles encountered, have put us in a position to identify and analyse unique opportunities in the market. The process of identifying such market gaps is fluid and can be approached in different ways; our approach is to look at developing trends, establish their alignment to our strengths and then take on a “project / incubation” approach to turn the opportunity into a thriving business operation. In line with our vision “To create, build and invest in sustainable businesses across the continent”.
Diversity and professionalism, together with our company core values – Accountability, Innovation, Excellence, Integrity & Collaboration - sum up the Inathi Fin personnel profile. Across all our divisions, we take pride in having an enthusiastic and effective workforce that strives to deliver the greatest results to client.
MLM Logistics, also established in 2016 is a logistics company, specialising in road freight transportation of various goods and commodities across the region. Our objective is to enable our partners to build efficient, profitable & competitive businesses that create value for their operation and clients.
We are a 100% black owned ISO9001:2015 accredited company.
Our fleet includes, trucks, tautliners, side tippers, drop sides, flat beds and diesel tankers. With the support of our division's cutting-edge technology and service offerings, we have been able to establish a specific niche of expertise in the mining and minerals sector and are looking to expand our operations into FMCG.
MLM Logistics values transformation, dependability, expertise, industry focus, and cross-border technology and innovation to deliver on its services.
Our promise: “Your trusted partner in delivering efficiency to all your transportation needs.”
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Founded in 2017, the Elements Group was established within the food, beverage & entertainment industry.
The Elements brand consists of a liquor store, restaurants & nightclub.
Elements Liquor Store opened in 2017 and was the launching pad of all we have achieved to date. This store is also in central Pretoria (next to the restaurant). The bottle store boasts excellent value for money, convenience, and an exceptional selection of the finest alcoholic beverages, from local to international brands; Customers are guaranteed to be served by our staff with the utmost kindness and hospitality.
In 2020 Elements@Church opened its doors in the heart of Pretoria (Church Street, today WF Nkomo). We have since expanded to Braamfontein (Elements@Braam) and Maboneng (Living Room). The establishments cater to young individuals and professionals looking for a delectable culinary experience in an inviting atmosphere.
This restaurant offers its clientele the chance to experience night-time entertainment with unbelievable performances from renowned South African Artists.
2017 - Elements Liquor
2020 - Elements@Church
2021 - Elements Lounge
2023 - Living Room
2023 - Elements@Braam
Inathi Fin acquired Sunray Services (Pty) Ltd in 2021. Its subsidiary, Res365, aims to support the transition towards independence and young adulthood, by providing our student with a conducive environment to enhance their learning experience.
Res@Biccard is a mixed-used building that caters for retail space and student housing in Braamfontein. We house over 90 students from various institutions in and around Johannesburg.
Our team works tirelessly to ensure that our students and tenants are in an environment that helps them to excel in their respective businesses and produce the best results with their studies.
We are in the process of expanding our portfolio in Hatfield with Res on Prospect.
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The company began as a traditional security company offering basic security needs. X Force saw an opportunity for growth and awareness during a turbulent economic crisis, where the need for security, in the workplace, homes, private protection and community has become prevalent. We offer safety and security to business, commercial, residential, private and government sectors.
Our aim is safety and securing assets, which to us is known as sentimental value. We are the last line of defence in protecting the valuables of our clients.
We specialize in the provision of security products, services, and solutions. With our team of highly skilled professionals, we have the infrastructure to give you the service you need to satisfy your security demands. The company offers proactive solutions, sophisticated technology, and customized services, like VIP protection and escorting, aside from private perform private escorting services, we also do event services, and event security for companies, residences, and communities.
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Our passionately designed space & panoramic city views makes the perfect backdrop for your dream rooftop event. There's only a tiny section of our rooftop where you can dance in the rain, as for the rest, we've got you covered!
Dress it up or add your touch to our unique "Boho Urban Eco Style" for Weddings, Birthdays, Product Launches, Corporate Functions and Networking Events.
Lose yourself in our picturesque views amidst Johannesburg's metropolitan charm.
We have amazing catering partners that can assist with all your catering needs as well as a fully stocked bar with some of the best cocktails in Jozi.
We are resolute in fostering an environment that nurtures professional development and empowers our workforce, thereby bolstering both our organization and the broader market. Moreover, we are firmly committed to actively contributing to the communities in which we operate and reside, exemplified by our standing as a level-one B-BBEE contributor.
Drawing from the invaluable insights gleaned from overcoming challenges, we are uniquely positioned to discern and evaluate distinctive market offerings that have been instrumental in our company’s achievements. The process of identifying market voids is dynamic and open to various approaches, ranging from trend analysis to drawing inspiration from industry peers.







